• King of Diamonds Buy 1 and Get the Second 1/2 price

    King of Diamonds Retail Jewelry Store. Huge selection of gold and diamond jewelry. Carrying diamond rings, diamond earrings and diamond bracelets. 10K and 14K chains, charms, XO necklaces with matching bracelets, watches,earrings, bracelets, initial charms and rings. Shamballa, handmade beaded 14kt gold filled hoops, stainless steel and silver jewelry.

  • Buy one get one half off Specials!

    Diamond earrings and diamond rings. Biggest selection in the area. Many styles of Hugs and Kisses necklaces with matching bracelets to choose from. Large variety of heart jewelry for your Valentine. $48 diamond watches with 2 extra bands.

Huge Selection of Bracelets

New styles arriving weekly. Most popular styles available. Many Hugs and Kisses styles.

No charge for Layaway

$10 down per item for layaway. Payments every other week. Layaway returned to stock after no payments in 30 days.

Huge Selection of Diamond Earrings

Large selection of diamond earrings. Starting at $38.


King of  Diamonds

Any item can be held in layaway with $10 down.  Payments every other week.  At least every 30 days or items will be put back in stock and store credit issued.

Largest selection in the area of watches, stainless steel, silver, gold and diamond jewelry.

Handmade 14k gold filled hoops.

Special on diamond watches $48 comes with 2 extra bands

  • King of Diamonds

    2303 Delaware Ave
    Buffalo, NY 14216


    Call Us
    Store: (716)856-4471

    Mon: 10:00AM-6:00PM
    Tue: 10:00AM-6:00PM
    Wed: 10:00AM-6:00PM
    Thu: 10:00AM-6:00PM
    Fri: 10:00AM-6:00PM
    Sat: 10:00AM-5:00PM
    Sun: Closed